“Baggy Winecoat gives the popular Bag in Box wines a casual but stylish look! Simply take the wine bag out of the box, place it in the Baggy Wine Coat and close the flexible top.  A rubber bottom makes sure the Baggy Winecoat do not tip over; neither on the dinner table, nor on the picnic. If you want to carry your wine with you, just grab the handle and go”

Genius.